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Flipkart ‘Big Billion’ sale logs 70% growth in premium mobile phone sales


Flipkart Big Billion day Sale

E-commerce company Flipkart has recorded 70 in line with cent boom in sales of top class cell phones for the duration of the 8-day lengthy festive season sale, the enterprise said on Friday.

premium mobile phones costing Rs 20,000 and upwards comprised almost 50 consistent with cent of the whole mobile income and more than 44 per cent of the consumers of top class cellular telephones came from Tier-2 and Tier-3 towns.

“India sincerely upgraded this big Billion Days (BBD) with categories like mobiles, electronics and large appliances witnessing a increase of over 70 and 30 in step with cent each, respectively, inside the uptake of top class products over the past BBD,” Flipkart stated in a announcement.

The corporation did now not disclose the base wide variety of sales it registered all through The huge Billion Days (TBBD) in 2021.

Walmart institution claims to have recorded over 1 billion customer visits in the course of the festive days, with tier-2 and three cities contributing 60 consistent with cent of the whole traffic, the business enterprise stated.

fashion and lifestyle persisted to be a massive enchantment in Tier-2 and three cities, with suitcases, running footwear, men’s denims and footwear being a number of the pinnacle-promoting merchandise, drawing in 45 consistent with cent greater customers over closing yr.

“The section noticed 3 sarees and a pair of kurtis being offered each 2nd. As many as 250 footwear, two hundred kids’ apparel and fashion put on and seven T-shirts and four Bottomwear (jeans and trousers) were bought each minute,” the assertion stated.

The grocery segment on Flipkart recorded 2.three times upward push in new clients the use of the platform and the wide variety of cities purchasing for groceries more than doubled to nearly 1,700 for the duration of the TBBD.

“nearly 70 in line with cent of the grocery demand changed into recorded from Tier-2 and -3 towns, along with Guwahati, Indore, Lucknow, Nagpur, Patna and Vijayawada,” the e-trade firm said.

Televisions, washing machines and fridges were the top choice within the huge home equipment category and clients, selecting the product exchange’ choice, grew 20 in line with cent compared to the TBBD in 2021.


Flipkart claims that several D2C brands noticed 200-300 in step with cent increase in clients this TBBD with grooming, food and nutrients, life-style and tour using growth.

The organisation said that more than 50 in keeping with cent of Flipkart’s transacting sellers saw a 1.5 times increase of their enterprise.

It brought that dealers who crossed income of over Rs 1 crore more than doubled in TBBD 2022 as compared to the sale closing yr.

within the journey phase, Flipkart saw a one hundred forty according to cent increase in advance bookings for travel subsequent 12 months.

“Bhubaneswar, Goa and Jaipur were some of the most popular home destinations, at the same time as Bangkok, Maldives and Singapore crowned the international journey of desire. Tourism for destinations along with Shirdi and Varanasi also saw a growing hobby.

“Bookings for 4- and five-star properties have been 350 in step with cent better, signifying how clients are shifting towards luxurious travel and subsequently such call for,” the announcement said.

Flipkart stated that its social commerce providing Shopsy enterprise scaled by way of five times with a sturdy adoption from Tier-2 and -three cities. The platform found heightened participation from Bharat, with almost 60 according to cent of clients and neighborhood sellers coming from Tier-three cities.

(only the headline and photograph of this report may were reworked through the business preferred body of workers; the relaxation of the content is vehicle-generated from a syndicated feed.)


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