Tata Nexon EV
Tata Nexon EV: Tata Motors indirectly teased Mahindra’s impressive Nexon EV sales as the maker of the popular Scorpio and XUV700 SUVs prepares to launch the XUV400 electric SUV.
In an unexpected turn of events, Tata Passenger Electric Mobility Ltd (TPEML), the wholly-owned electric vehicle (EV) subsidiary of domestic automaker Tata Motors, has bagged a big deal for Mahindra as the Tata Nexon EV reaches the 35,000 unit sales mark. & Mahindra did the digging.
In a tweet on December 3, TPEML said: “35,000 > 00”. The tweet was aimed at the soon-to-be-launched electric SUV Mahindra XUV400, which will be a direct rival to the EV. Tweet also said, “It’s simple. Be # 1 today and tomorrow. Nexon EV 35K+ strong electric customers and growing”.
Tata Nexon EV was launched in January 2020. Tata Electric has currently led the Indian new passenger EV field, which provides models such as Nexon EV, Tigor EV and Tiago EV. The company accounts for 87 % of the market segment in 22nd place. Mahindra launched the XUV400 electric SUV in September 2022.
Tata Nexon EV Test drives of the electric car will begin in 16 cities this month, with bookings and pricing starting in January 2023.
In the first phase, the XUV400 electric SUV will be launched across 16 cities. Its deliveries are expected to begin by the end of January 2023. Original Equipment Manufacturers (OEM) EV plans in India.
Who doesn’t like healthy competition? Everyone does that. After all, healthy competition makes for a better product and benefits us, the customers. It keeps manufacturers high and drives them to innovate and do other good things. The rivalry also gave way to ridicule. We often see manufacturers looking for their competitors.
Ather has dug Olu for battery safety, and more recently Reynolds and Coca-Cola have dug Tesla and Pepsi on the old continent. Renault has partnered with Coca-Cola to provide electric delivery and delivery trucks that are already in operation. Tesla has yet to put its trucks on the road and deliver them to the company for a Pepsi-like deal. In the Indian auto market, Tata Motors is known for poking fun at its competitors.
Tata has taken many digs at Maruti and Hyundai in the past. This time their target is Mahindra. The Nexon EV is available in Prime and Max models with different battery sizes, performance, range and features. A total of 35,000 units of the Nexon EV have been sold so far, while its main rival, the Mahindra XUV400, has sold a measly number even before its launch.
Tata Motors bowed to Mahindra Motors by creatively mocking Mahindra Motors. The XUV400 electric SUV is a Ssangyong Tivoli that doesn’t have to fit the 4m length limit. In this case, the Mahindra XUV400 electric SUV measures 4.2m in length, making it significantly longer than its main rival, the Nexon EV Max. Mahindra has gone out of its way to beat the Nexon EV Max in every way except features. The Nexon EV Max is even more feature-rich.
By 2026, Tata Motors will have as many as 10 electric models in its portfolio. Earlier this year, in April, a concept version of the Curvv EV and Avinya EV was shown. Mahindra unveiled five electric SUVs — XUV.e8, XUV.e9, BE.05, BE.07 and BE.09 — in August. Apart from the BE.09, the remaining four will be launched between December 2024 and October 2026. Hyundai, which currently sells the Kona Electric, will introduce six new electric models by 2028. The first of these will be the Ioniq 5. The bookings for the Ioniq 5 will open on December 20.
Maruti Suzuki will launch its first EV in India in 2025. However, the maiden Maruti EV will not be positioned in the affordable segment but in the upper segment.
Early next year, MG, which currently sells the ZS EV in India, will launch a more affordable EV in the country.