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iPhone 15 and iPhone 15 Plus launching in 2023 could be cheaper than ever

iPhone 15

iPhone 15 2023

iPhone 15: Apple’s approach to this year’s iPhone lineup was altered. To provide the biggest display for a lower cost, the company replaced the mini model with the Plus. But it seems that the iPhone 14 Plus failed to impress customers, and Apple is having trouble moving the product. According to recent reports, Apple is considering new strategies to “reevaluate how it treats pro and non-pro iPhones for the iPhone .

Apple is reportedly considering two options to ensure the success of its upcoming Plus phone, according to a MacRumors report citing yeux1122. The Cupertino-based tech giant is reportedly going to further distinguish between the iPhone models that are Pro and those that aren’t Pro. According to the company, this will encourage consumers with limited budgets to choose the iPhone 15 Plus over other large-screen phones. A few weeks ago, the same course of action was also recommended by Apple analyst Ming-Chi Kuo.

Second, it’s rumored that Apple is considering lowering the price of the upcoming iPhone 15 Plus. The base model of the iPhone 14 Plus, which comes with 128GB of storage, is currently available for Rs 89,900. Now, if Apple decides to lower the price of the Plus model, it also follows that the plain model of the iPhone 15 will experience a price reduction. At Rs 79,900, the iPhone 14, the most recent model, is the most affordable. Apple is currently aiming to sell the iPhone 14 Plus, which hasn’t been well received by consumers around the world. It is unclear whether the company will make the Plus model less expensive next year, but only time will tell.

The less expensive iPhone models didn’t see many changes from Apple this year. Instead, it concentrated on improving the Pro models. In fact, both the iPhone 14 and its predecessor, the iPhone 13, offer the same set of features and aesthetics. Actually, the iPhone 14 uses the A15 Bionic chip from last year, while the iPhone 14 Pro models use the most recent A16 Bionic chip from the manufacturer.

iPhone Next series, the iPhone fifteen Plus, the iPhone 2023 Pro, and the iPhone 15 Pro Plus are the four new models that Apple is anticipated to introduce in 2023 under the umbrella of the iPhone Next series. The successor to the iPhone SE 3 may not be released this year in the form of an affordable iPhone model. The iPhone next series phones should have an improved camera and battery life and be powered by Apple’s upcoming A17 Bionic chip. In fact, it’s also anticipated that the Dynamic Island design, which is currently only available on iPhone 14 Pro models, will be present on all iPhone 15 series models.

This year, Apple unveiled the 14-series iPhone, which includes four new models. However, the tech giant is reportedly concerned about the sales of the iPhone 14 Plus and is thinking about reducing the price of the iPhone 15 Plus in addition to reorganizing its iPhone Next series portfolio. Apple is reportedly thinking about how it will handle Pro and non-Pro iPhones for the iPhone 15, according to MacRumors’ yeux1122, who has previously posted both accurate and false information.

The tactics used by Apple for the iPhone 15 Plus.
The first potential plan, which the tech giant is reportedly considering, is to further differentiate between Pro and non-Pro iPhones. The report then goes on to outline the second potential plan. In addition, the report claimed that Apple is thinking about reducing the cost of the Plus model in the lineup, which currently starts at USD 899 (roughly Rs 75,000). Unless Apple wants to reduce the price difference between the two devices, a price reduction for the iPhone 15 Plus implies that a price reduction for the entry-level iPhone, which starts at USD 799 (roughly Rs 66,000), as well.

Apple has recently changed and reevaluated its iPhone portfolio a number of times. The tech giant started out by offering small and large iPhone models with the iPhone 6 and iPhone 6 Plus before expanding to four models, including two standard and two high-end versions with different materials, colors, and camera features.

Specifications for the iPhone Next series15 Plus (expected).
A recent report claims that Apple intends to equip all iPhone 15 models with the pill-shaped Dynamic Island display feature. The high-refresh ProMotion display is not anticipated to be offered with the vanilla or Plus models, though. According to the article, Apple purchases its LTPO panels from Samsung and LG and its traditional 60Hz displays from BOE. The LTPO panels won’t be available from BOE in time for the release of the iPhone 15. The current 60Hz panels will therefore likely be used by Apple for the iPhone 15 and iPhone 15 Plus.


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